Kellogg's is worried.

They fear that you have been duped into believing that Kellogg's secretly makes competing, no-name and/or store brands. To protect you from this error, they're experimenting with laser-etching the Kellogg's mark onto every flake.

Every.  Flake.

I'm not making this up.

I, for one, am reassured. At last I am safe from inadvertently eating an off brand under delusions of consuming stealth Kellogg's.

Except, adding a logo to the Kellogg's-brand flakes won't achieve that. Because if Kellogg's really were—mind you, Kellogg's legal department, I'm not saying that they are—but if they were making private-label cereals, wouldn't they leave the logo off anyhow? Private labels are, well, you know, private.

Does the idea of eating brand name etched-flakes happen to gross you out? Kindly click COMMENT and share your thoughts.

Steve Cuno