One of my favorite clients is introducing a new product. He has strong opinions about the form it should take. So have I. But we both recognize that what his customers will buy is a question of fact, not opinion. So, together, we have devised a test to uncover the fact—before he goes too far in either direction. There will be no focus group or survey, because neither of these can reliably predict consumer behavior. Rather, this will be a valid, scientific test. Ah, for more clients like this one! Watch this blog. I hope to be be able to share the methodology and outcome soon.

Steve Cuno
 


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