AOL has a new marketing strategy for taking the world by storm. It consists of—drum roll, please—a new logo displayed over various images, such as a goldfish, a rainbow, and a tree.

Sometimes I think I should quit trying to do marketing based on evidence as to what works, and join the myriad agencies that sell ineffective, ego-bolstering fluff to gullible marketing directors with large budgets to waste. Morals can be so inconvenient at times.

Steve Cuno
 


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