Fans seem not to like Leno early, and not to like O'Brien in Leno's old spot. So NBC has decided to move Leno back to the Tonight Show, in the old time slot. O'Brien's fate remains TBD.

Those who accuse the media of pushing content on us unsuspecting viewers should take note. We have more power than one may realize. NBC is desperately trying to figure out what we want, so that they can deliver it to us.

The slickest, most skilled marketer cannot sell you something you don't, at some level, want. Marketing consists of discovering a want, and filling it. Despite what fear-mongers say, we cannot control your mind.

Steve Cuno
 


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