New Deliver Magazine article by Steve Cuno

Try this test to see if you were born with critical thinking skills (“critical” as in analytical). Are you:

A. Human (2 points)
B. Not Human (1 point)
C. Not Sure (0 points)

A score of 2 indicates that, even if you’re a good critical thinker, you probably weren’t born that way. (If you scored one or less, be careful whom you tell.)

Critical thinking has to do with learning to identify and evaluate facts in order to avoid being duped. This type of thinking doesn’t come naturally to humans (there are biological explanations why) but it can be profitable, especially for marketers. (Click here to read the rest of this article.)

 


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