Kudos to the billboard company that made—and fixed—a mistake on one of our campaigns.

Yesterday we hopped in the car for a look at the newly posted billboards we designed for our client. The first board we checked looked fine, except for one small detail. The billboard company had posted the top half of our design at the bottom and the bottom half at the top. Which meant, to anyone driving by, the board wouldn't make much sense.

We called our billboard rep. His response? Chagrin, an apology, and "I'll take care of it." No excuses. No "you gotta unnerstan my position.” 
 
Anyone can goof. It takes a professional to own and fix it. By admitting and taking care of the mistake, our rep earned our trust. We won't hesitate to work with him again.

How refreshing.

—Steve Cuno.
 


Comments

Stan

Mon, 15 Mar 2010 14:35:46

I fully agree that this is how companies should go about it. If you make a mistake, fix it. Where companies tend to go awry is when the cost of the fix or the risk of admitting fault is too great. Toyota seems to be in that position. I see where you've covered that too. I assume you won't be getting billboards from Toyota if they get in the business!

 

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