Steve Cuno's latest Deliver article

I cringed when I read an article on how to launch a successful business. The author claimed that after deciding upon a product or service, the next most important step was to come up with a “catchy slogan.” The article appeared in a national magazine. Heaven only knows how many more lame slogans you and I will have to endure as a result.

To be fair, there are good slogans. It’s hard to argue with… (click here to read the rest)
 


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