New ad medium — The Toronto Star reports that restroom visitors at high-end restaurants in Toronto, Montreal and Vancouver may soon see 20-second videos playing in bathroom mirrors when the sink is activated. AddMirror Canada Ltd. licensed the new technology in Canada.

There's nothing new about restroom ads, though putting them in mirrors is a new twist. I wonder, however, about a possible hitch. Since reliable research shows that most people claim to but don’t wash, viewership may not be as high as AddMirror projects. But who knows. In-mirror video may increase the number of people who wash post-potty. If so, I'm all for the new medium, regardless of its impact on sales.

—Steve Cuno
 


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