I just heard a radio spot for a car dealer where the announcer said, "We don't treat you like a number." Come on, writers, think these things through. When was the last time you overhead someone say, "I'd like to buy a car, but I yearn for a dealer that doesn't treat me like a number." Or, when was the last time you overhead someone say, "They don't treat me like a number? I'm going there to buy a car right now!"

—Steve Cuno
 


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