On Sunday, gun rights activists marched into a Virginia Starbucks wearing plainly visible guns. They hoped to provoke Starbucks into tossing them out so that they could raise a First Amendment fuss.

Starbucks ignored them.

That was smart PR by Starbucks. Staying out of a fray takes vision, smarts and guts. And, that was bad PR by gun rights activists. The public is less likely to agree you're being picked on when you go around provoking confrontations.

(Click here to read the NPR story.)

Steve Cuno
 


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