Steve Cuno’s latest Deliver Magazine article 

My friend shared an office with another direct marketer in a respected agency. One fine morning she watched as her colleague eagerly opened and flipped through the new catalog samples that had just arrived on her desk. This was her project, her baby. One hundred pages, perfect-bound, a real gem of a catalog, on its way to mailboxes all over the country at that very moment. But she didn’t beam. Instead, she wordlessly drew the wastebasket from under her desk and vomited into it. 

(To read the rest, click here and download the current issue of Deliver, free. This article is on page 20. Excerpts from other articles by Steve Cuno are in this issue on page 11.)

 


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