Steve Cuno’s newest Deliver magazine column

Eons ago, when I’d been hired to work on the client side, my new employer’s ad agency invited me for a tour. The umpteenth person who had to feign being happy to meet me was the copy chief. This fellow’s ego would have fit easily inside a retail giant’s main warehouse (yeah, yeah, I know, look who’s talking), so the account executive who introduced us decided to needle him. This day’s needling took the form of introducing him as “the guy who writes those reply cards in direct mail.”

While they yucked it up at the intended slight, I smiled inwardly at the unwitting betrayal of their lack of knowledge… (Read the rest of this article by clicking here now.) 
 


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