RESPONSE Agency's Steve Cuno was the guest speaker at a recent webinar sponsored by the Target Marketing Group. Here's what Inside Direct Mail Weekly had to say about Cuno's presentation.

In April 13's "Direct Mail Testing in 2010 — Copy, Offer, Lists, Formats, Personalization and More" webinar, we heard from two prominent direct marketers — Grant Johnson , president of Johnson Direct and author of "Fairytale Marketing," and Steve Cuno , chairman of Response Agency and author of "Prove It Before You Promote It." Both have rosters of big and small clients that still test, and both discussed why testing is more important than ever in the current climate. (The webinar is available for the next 90 days via on-demand; click here if interested.)

During one section of the hour-long webinar, Steve Cuno illustrated, in his colorful fashion, "five irrational leaps" that marketers use every day in their businesses, thus demonstrating in a fun way why everyone must test! (Read the rest of the article by clicking here now.)
 


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