• Home
  • Lumpy Mail Experts
  • Damn Good Writing
  • Need a Speaker?
  • Clients
  • Links
  • RESPONSE Agency Blog
  • Talk to Us
Statistics Abuse 101 04/07/2010
1 Comment
 
Beware statistics. Or at least beware how people wield them.

A friend was at work on a public service campaign aimed at meth abuse. Research had shown that young moms represented more addicts than any other demographic, and my friend's objective was to change that. I facetiously suggested that one way of attaining that objective would be to get other groups to increase their usage until it outstripped that of young moms.

As wisecracks often do, this one illustrates a problem. Statistics comparing where you are relative to where someone else is can be meaningless. A better question is, where are you relative to where you wish to be?

Utahans raise a fuss when they learn that their state spends less than any other per student on education. Yet by itself, this statistic isn't necessarily damning. If all other states suddenly dropped their spending to less than Utah's, would Utah's level of spending suddenly be OK? Never mind what other states spend. The real question is whether Utah spends enough, spends it wisely and spends it effectively. While I suspect the answer to all of the above is no, comparing Utah's spending to that of other states doesn't establish as much.

—Steve Cuno
 


Comments

towr
04/08/2010 11:57

While I agree comparative statistics can be meaningless in precisely the way you state, I do think they can be important signals. If one state pends much less on education than other states, then that is good reason to scrutinize why that is.
The same is true for every deviation from norms. If things aren't "normal" it is important to find out whether this is a good thing or a bad thing. "Normal" tends to be a fairly tolerable situation and thus functions as a decent baseline for comparison.

Reply

Your comment will be posted after it is approved.


Leave a Reply

    RESPONSE Agency Blog
    RESPONSE Agency - direct mail and lumpy mail experts Salt Lake City Utah

    RSS Feed

     | 
    Follow SteveCuno on Twitter
    Picture
    Picture
    Picture
    Click here to read Steve Cuno's column in Deliver Magazine
    Picture
    Picture

    Archives

    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    September 2009

    Looking for older posts? CLICK HERE.
    Picture
    Click here to read the official newsletter of the James Randi Educational Foundation, for which Steve Cuno is an occasional writer.

RESPONSE Agency, Inc. • 936 Granite Peak Drive Suite 1100 • Sandy UT 84094 • Phone 801-352-9100 • Email info@ResponseAgency.com