I did it again.
I just declined a prospective client. With it, I passed on a chance to make a few thousand dollars.
The would-be client sells a get-rich-quick “system.” Their marketing parades the exceptions who made money using it, while, of course, ignoring the majority who earned nothing or even lost money. To be sure, their business is legal. It’s just that, in practice, it is an utter scam. Any company that fails to deliver on its principal promise 99 out of 100 times is a scam. Period.
As I have often argued in this blog, I think it’s important for us marketers to be selective about the products we agree to promote.
—Steve Cuno
I just declined a prospective client. With it, I passed on a chance to make a few thousand dollars.
The would-be client sells a get-rich-quick “system.” Their marketing parades the exceptions who made money using it, while, of course, ignoring the majority who earned nothing or even lost money. To be sure, their business is legal. It’s just that, in practice, it is an utter scam. Any company that fails to deliver on its principal promise 99 out of 100 times is a scam. Period.
As I have often argued in this blog, I think it’s important for us marketers to be selective about the products we agree to promote.
—Steve Cuno
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