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How to deserve loyal customers 07/20/2010
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Steve Cuno’s newest article in Deliver magazine:

Ethan knew how to propose. On a trip to the Serengeti, his back to a spectacular sunset, he knelt before Jessica, produced a lovely ring and begged for her hand. So it was that one of my shop’s best employees returned from her vacation engaged.

Of course, Ethan could have skipped the whole Serengeti sunset thing and simply sent Jessica a card that said, “Because we appreciate your being a valued significant other …”

If that fails to offend your inner incurable romantic, you may have a promising career with a company that mistakes sending mail to “valued customers like you” for loyalty marketing. For the rest of you, here are some tips... (Click here to continue reading)
 


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