Actor Larry Hagman has reprised his role as oil magnate J.R. Ewing in a new commercial for a German company. Except this time, he’s eschewing oil and endorsing solar. In a New York Times interview, Hagman said he agreed to appear in the spot because he felt outraged over the BP oil spill in the Gulf of Mexico. Hagman told the Times, “Since Sarah Palin is saying ‘Drill, baby, drill,’ I’m saying ‘Shine, baby, shine.’ It’s a lot cheaper and cleaner.”

—Steve Cuno