Perhaps you have noticed, as I have, that advertising for Halloween decorations and costumes has begun. You may have also noticed that it is yet but mid-August and that, on most calendars, Halloween occurs on the last day of October.

I for one am pleased. Spending helps end recessions. If advertising helps spending along, even if it means advertising Halloween products now, then full speed ahead. If it’ll help, I’m all for starting ads this month for Valentines and Fathers Day while we’re at it.

—Steve Cuno