Killer print ads
Imagine. An HMO that gives a damn.
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“With all the talk about rising health care costs, you’d think more of us would do the one thing proven to reduce them. Take care of ourselves.” This is an awareness ad. Its purpose was to inform people about Altius Health Plans’ commitment to helping members stay in great shape. (If more HMOs behaved like Altius, there would be no health care debate in our nation, and Michael Moore could have skipped making Sicko.) To see the ad close-up, click on the picture at left.
Resonance.
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The trouble with selling hearing aids? Denial. People don’t care to admit to themselves, much less to anyone else, that they need them.
This ad, one of a series, focused on the benefits of no longer having to miss out on conversations going on around you. Especially when the conversations include people who might still be adjusting to a new tongue post. Needless to say, this concept resonated with the target market. To see the ad close-up, click on the picture at left.
Who can argue with Mrs. Superman?
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Plump lips are the rage. This product won an endorsement from no less than once-Lois Lane now-Desperate Housewife Teri Hatcher. This is a classic direct response print ad. To see the ad close-up, click on the picture at left.
Advertising the advertising magazine
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One in a series for AdNews, an industry magazine that does an excellent job of putting the advertiser right in front of a clearly defined target. To see the ad close-up, click on the picture at left.
Advertising the advertising club
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Memberships were declining in the Utah Advertising Federation. We created this ad to remind people in the advertising community that the Ad Fed is more than monthly luncheons. Its mission, and in particular its lobbying effort, makes everyone’s job easier. And more secure. To see the ad close-up, click on the picture at left.
Advertising • Copywriting • Lumpy Mail • Direct Mail • Internet Marketing • Predictive Testing
