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Steve Cuno on marketing
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Books
Of Marketing and Emasculated Goats
Advertising and Marketing Insights from the Oddest Places Not many people who stumble upon a historical vignette about a medical quack and a bunch of goats would emerge from the experience with useful insights about marketing. But then, not too many marketing writers are Steve Cuno. Last count, we found only one. From the moment his first nationally published article on marketing appeared in 2004, magazine editors began showing up at his door, hounding him for more. Here are the best of Steve’s advertising and marketing insights, edited and updated for this volume. 
Prove It Before You Promote It:
How to Take the Guesswork Out of Marketing A must-read by agency chairman and founder Steve Cuno exposes marketing myths and mistakes, shows you how to avoid them, and reveals how to build solid, provable strategies in their place. 
The RESPONSE Agency Guide
to Direct Mail What Works, What Doesn’t, How to Get Started Read this short yet indispensable guide, and you will know more about creating successful direct mail than most ad agencies. Why? Because most ad agencies plow right into doing creative ideas without understanding the basis of how to make people respond, how to select a good list, and the 25 response-building secrets in Chapter 6. By relying on the information in The RESPONSE Agency Guide to Direct Mail, you can increase response by three times or more. Paperback, 38 pages, 7.97 plus tax & shipping. |
ArticlesPublished in Skeptical Inquirer:
Published on MarketingProfs.com: Published by Direct Marketing IQ: Published by Book Business: |
