Why I call my business an agency when
these days it’s just Greta, Mandy, and me
I started the RESPONSE Agency from scratch in 1994. Within 10 years the company had grown to 11 employees and had doubled gross billings several years in a row.
Our success taught me an important lesson. Namely, that I yearned for the old days, when the business was just a desk, a water cooler, and me.
So after a while I stopped replacing employees when they happened to move on, and over time allowed the RESPONSE Agency to shrink back down to just me.
Today I work from home. Mandy and Greta, pictured below, assist. A name change reflecting the restored just-me-ness of the company is in the works.
I still provide ad agency services, though these days I owe more of my living to otherwise brilliant professionals who need a written presence but cannot write a decent sentence, or who can but lack the time. I leave it to them whether I write under their name, under my own, or as a coauthor.
I’m adept at various styles including straight news, humor, science, history, instruction, opinion, and narrative. I shine at difficult projects that demand brains, homework, and, above all, writing that grabs a reader and doesn’t let go. For lighter-weight projects, a regular freelancer will cost you less.
When I’m not writing for hire, I read, write for fun, read, play my grand piano, read, walk Greta, read, force people to look at pictures of my grandchildren, and read.