Available now. Not many people who stumble upon a historical vignette about a medical quack and a bunch of goats would emerge from the experience with useful insights about marketing. But then, not too many marketing writers are Steve Cuno. Last count, we found only one. From the moment his first nationally published article on marketing appeared in 2004, magazine editors began showing up at his door, hounding him for more. Here are the best of Steve’s advertising and marketing insights, edited and updated for this volume.
Read this short yet indispensable guide, and you will know more about creating successful direct mail than most ad agencies. Why? Because most ad agencies plow right into doing creative ideas without understanding the basis of how to make people respond, how to select a good list, and the 25 response-building secrets in Chapter 6. By relying on the information in The RESPONSE Agency Guide to Direct Mail, you can increase response by three times or more. Paperback, 38 pages, 7.97 plus tax & shipping.
Must-read by agency chairman and founder Steve Cuno exposes marketing myths and mistakes, shows you how to avoid them, and reveals how to build solid, provable strategies in their place. Foreword by Michael Shermer, PhD, and president of the Skeptic Society. Hardcover, 230 pages, 24.95 (shipping and handling included).
Good reads that are a little off-topic from marketing:
Behind the Mormon Curtain
Selling Sex in America’s Holy City
By Steve Cuno
Praise for Behind the Mormon Curtain:
Steve Cuno peers behind the curtain, and under the covers, to provide a fascinating glimpse of the sex industry in the land of the Latter-day Saints. His interviews and in-depth research reveal the struggles of these workers, the abuses they endure, and the corruption and hypocrisy of the community they serve. This story is at once insightful, humorous, and disturbing. —Dr. Karen Stollznow, linguist, academic researcher, and author of On the Offensive, God Bless America, and Haunting America.
Steve Cuno has written a book which can upend the general public’s view of sex workers. He has delved into the motivations and current status of women and men who have chosen this career. As well as being a good read, the book is well written with some psychological underpinnings. As a trained clinical social worker, I enjoyed the interviews and the writer’s sense of mischief.—Sheryl Ginsberg; Masters of Education, Masters of Social Work
The book is fantastic. Grim as hell in places but that’s a feature not a bug. —Ophelia Benson, columnist for The Philosophers’ Magazine and Free Inquiry, and co-author of the books The Dictionary of Fashionable Nonsense, Why Truth Matters, and Does God Hate Women?
The faith that nearly made polygamy as American as apple pie never lost touch with its kinky side. So reveals author-investigator Steve Cuno, probing every aspect of the libido that throbs just beneath the starchy, proper surface of Mormontown USA. In Behind the Mormon Curtain you’ll learn how—and why—the randy latter-day sinners in and around Salt Lake City are as human as any of us. Maybe more so. Cuno’s no prophet, but with this explosive book his credentials as a seer and revelator are secure. —Tom Flynn, editor of FREE INQUIRY, author of the Messiah Trilogy
As a documentary film producer living in Utah, I know a thing or two about Mormon culture. Even so, Behind the Mormon Curtain was a delightful surprise. With a style calling to mind the whimsy of Dave Barry and the bonhomie of Bill Bryson, author Steve Cuno takes us on a rollicking tour of sex-for-pay in Salt Lake City—Mormon Mecca—as seen through the eyes of its sex workers. Even Mormons, it seems, can find themselves at odds with their own principles. Who knew? —Tyler Measom, award-winning producer-director of Murder Among the Mormons, Biography: I Want My MTV, An Honest Liar, and Sons of Perdition.
“It’s Not About the Sex” My Ass
Confessions of an Ex-Mormon Ex-Polygamist Ex-Wife
by Joanne Hanks as told to Steve Cuno
Click here for ordering information and to read Chapter 1 free.
Praise for “It’s Not About the Sex” My Ass:
“This woman's experiences will shock you, but she and her co-author manage to show how intelligent people can come to believe what is least believable. The topic is serious, but the story is told in a light-hearted, witty fashion and without ridicule. I HIGHLY recommend it.”
—Clinical psychologist Barbara Drescher
“A quick, romping, often sidesplitting read … the reader will close the book with a sense of warm pleasure—and perhaps be surprised to discover how much he or she has learned along the way regarding Mormon origins and present-day life on the Mormon fringe ... The reader will also have made a new friend: Joanne Hanks, whose journey from submissive Mormon helpmate to confident, empowered, secular American woman is this short book’s other great joy.”
—Tom Flynn, editor, Free Inquiry
“Several times while reading this book I burst out laughing. My wife said, ‘Isn’t that the book about polygamy? Polygamy isn’t funny!’ I had to assure her that yes, this was the book about polygamy, and that it was damned funny … Of the dozens of recent books authored by those who escaped from polygamous groups, this one is unique and worth a read.”
—Mormon studies scholar Richard Packham, Foundation for Mormon Letters
“Excellent book. True from the heart. We all can be sucked into cults. I love the truthfulness in this book.”
—Kindle edition reader “Claire F”
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