Available now. Not many people who stumble upon a historical vignette about a medical quack and a bunch of goats would emerge from the experience with useful insights about marketing. But then, not too many marketing writers are Steve Cuno. Last count, we found only one. From the moment his first nationally published article on marketing appeared in 2004, magazine editors began showing up at his door, hounding him for more. Here are the best of Steve’s advertising and marketing insights, edited and updated for this volume.
Read this short yet indispensable guide, and you will know more about creating successful direct mail than most ad agencies. Why? Because most ad agencies plow right into doing creative ideas without understanding the basis of how to make people respond, how to select a good list, and the 25 response-building secrets in Chapter 6. By relying on the information in The RESPONSE Agency Guide to Direct Mail, you can increase response by three times or more. Paperback, 38 pages, 7.97 plus tax & shipping.
Must-read by agency chairman and founder Steve Cuno exposes marketing myths and mistakes, shows you how to avoid them, and reveals how to build solid, provable strategies in their place. Foreword by Michael Shermer, PhD, and president of the Skeptic Society. Hardcover, 230 pages, 24.95 (shipping and handling included).
Praise for “It’s Not About the Sex” My Ass:
“This woman's experiences will shock you, but she and her co-author manage to show how intelligent people can come to believe what is least believable. The topic is serious, but the story is told in a light-hearted, witty fashion and without ridicule. I HIGHLY recommend it.”
—Clinical psychologist Barbara Drescher
“A quick, romping, often sidesplitting read … the reader will close the book with a sense of warm pleasure—and perhaps be surprised to discover how much he or she has learned along the way regarding Mormon origins and present-day life on the Mormon fringe ... The reader will also have made a new friend: Joanne Hanks, whose journey from submissive Mormon helpmate to confident, empowered, secular American woman is this short book’s other great joy.”
—Tom Flynn, editor, Free Inquiry
“Several times while reading this book I burst out laughing. My wife said, ‘Isn’t that the book about polygamy? Polygamy isn’t funny!’ I had to assure her that yes, this was the book about polygamy, and that it was damned funny … Of the dozens of recent books authored by those who escaped from polygamous groups, this one is unique and worth a read.”
—Mormon studies scholar Richard Packham, Foundation for Mormon Letters
“Excellent book. True from the heart. We all can be sucked into cults. I love the truthfulness in this book.”
—Kindle edition reader “Claire F”
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