Test Yourself: Which Sold More?
We all had hunches, but the only way to know which version was going to sell more was to try them both in real world at the same time. Half the names on Skeptical Inquirer’s mailing list received Version A, while the other half received Version B. The coupons were coded, so we simply counted them as they came in. It turned out that Version A sold well, but Version B outsold it by a long shot. If you guessed Version B, give yourself a pat on the back. Return to the portfolio page by clicking here.