Congratulations — you have found the home of the Lumpy Mail EXPERTS. The RESPONSE Agency has created successful business-to-business three-dimensional direct mail for companies all over the United States. Be sure to click on each image below so you can read our killer copy without having to squint.
Sending stilts to a bunch of bankers (the box was 5 feet long!)
GE Money (now part of American Express) provides co-branded credit cards and processing services on behalf of financial institutions. Our objective was to secure face-to-face meetings with credit union decision makers for GE reps.
It took a while for GE's marketing manager to convince the higher-ups that it was OK to mail stilts. We sent them in a custom, five-foot box with the headline, “Major step up enclosed.” Inside were the stilts, a postpaid reply card, and a sales letter explaining how GE would help the credit union “compete with the big guys.” (We also enclosed a whimsical but legally satisfying warning label.)
Results: Better than $60 million in booked business—per year. To read the sales letter, click here.
Building a law practice, one volleyball at a time
Estate planning attorneys hit up financial consultants for referrals all the time. But not too many put a charming letter in an envelope and shrink-wrap it to a volleyball. We call this our “dimensional” approach. Within one week of mailing, attorney Aaron Tillmann had face-to-face appointments with 40% of the professionals targeted, and now has referral relationships with more than half of them. To read the sales letter and reply card, click here.
This woke a few people up
Having trouble getting your bank’s attention? Try blasting this horn. If your banker doesn’t notice by the second blast, maybe you need a bank more suited to a company the size of your own. That was the gist of this lumpy direct mail piece, which opened doors for Bank of Utah to 35% of the mailing list. About of half those opened doors resulted in new commercial accounts, commercial loans, and commercial lines of credit. Besides being a successful lead-generating tool for the bank, the program was immensely popular among recipients. One CEO took the air horn into a staff meeting and used it—repeatedly—to ensure everyone was paying attention. To read the sales letter, click here.