Kudos to Domino’s pizza. Henceforth no Domino’s food product photos will be retouched. What you see is what they baked. There was no mention, however, of doing away with food stylists, lighting experts, professional food photographers, showing only the best out of thousands of shots, and so forth. But it’s a start.

Plus, you’ll be able to shoot and upload a pic of your pizza to a Domino’s “Show Us Your Pizza” website. If they use your pic in an ad, you’ll get $500.

Excellent. There’s nothing like showing things as they really are to win consumer confidence. Assuming, of course, that your product still has a modicum of appeal when it hasn’t been retouched.

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The milk mustache campaign is about to spill over into online media. Nothing like taking a costly campaign that has yet to affect milk sales and extending its reach at considerable expense.

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Any interest in buying ABC? Rumor has it that Disney might part with it for $10 billion.

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Musical agencies: Chrysler is hunting for a new advertising agency. JetBlue just switched to a new one. Sometimes switching agencies can help, but sometimes it’s a charade so you can tell your board of directors that you’ve “done something about marketing.” Switching agencies is like switching doctors. Your new doc may diagnose and treat something that had gone unnoticed. But sometimes the solution is for the patient to eat better and exercise more. Before you decide that a new agency will solve all your ills, be sure you have a product that works, that people want, and that gives your customers a positive buying experience. Ad campaigns can’t fix things like that.

—Steve Cuno