Dear Prospective Vendor: Lying isn’t a good look
Lying is never a good look, but it’s at its worst when it starts with the very first contact.
So, unless you truly have specific recommendations after perusing my website, don’t say that you have. You’ve no idea how easy it is to ascertain that you didn’t even open my site. Which makes you dead in the water, for I prefer not to work with liars.
If learning a little about my business before approaching me is too much trouble, unimpressive though that is, at least be honest about it. When one fellow wrote, “You must get hundreds of notes from people like me, who found your contact info on a list,” I appreciated the candor and heard him out.
My hat is off to a would-be vendor who approached me last week. Her opening line referenced something she could only have found on an inner page of one of my websites. Thus she didn’t say but demonstrated that she’d done a bit of homework. I heard her out, too.