On April 12 it will be my privilege to be the featured speaker at a meeting of the Reno chapter of the American Advertising Federation.
I enjoy speaking, and I take seriously and appreciate every opportunity. I have been lucky enough to present in Orlando, New Orleans, Houston, New York City, San Francisco, Las Vegas, Chicago ... and let’s not forget Tooele, Utah.
But Reno holds a special place in my alleged heart. My family moved to Reno from Syracuse, New York, when I was 11. I am a Reno High School alumnus. Before finishing up at the University of Utah in Salt Lake City — where I have lived ever since — I put in two years at the University of Nevada, Reno.
It’s one thing to swoop into a new city and assume the persona of expert/published author in front of total strangers. It’s quite another when half of your audience could be sitting there remembering the time they stomped on your glasses.
This biblical axiom springs to mind: “A prophet is not without honor, save in his own country, and in his own house.”
I will speak on how direct marketers and branders can play nicely in the same sandbox, and why they should. Having taught branding at direct marketing conventions, and direct marketing at branding conventions, I know a thing or two about my topic.
I'll let you know how it goes.