So there’s a little oatmeal in your Taco Bell taco meat. Big deal. But filler in your grass seed? That’s just plain unconscionable.
At least, that’s what grass seed marketer Pennington wants you to believe about Scotts EZ Seed brand grass seed with “Water Smart.” And, apparently, it’s also what Scotts wants you to believe about Pennington.
Scotts advertising claims that Water Smart “technology” is an “exclusive coating that keeps the seed moist twice as long as uncoated seed, so it’s more likely to grow in rather than drying out.”
Overlooking Scotts’ blatant disregard for parallelism, Pennington advertising calls the Scotts product “10 pounds of seed and 10 pounds of filler,” and assures us that their own product delivers an “Honest Green.”
Scotts has fired back that Pennington markets a natural mulch that is naught but ground-up paper: “That’s right. Paper, which can’t come close to surrounding the seed with water the way EZ Seed can.”
With one drive past my house, you will know that I am not a lawn fanatic. I don’t care whose seed is better. Just keep them both out of my tacos.