Today I stepped out my front door to find a dentist’s flyer wedged in the jamb, a pizza flyer taped to the railing by the front steps, a flower shop flyer hanging from the doorknob and, from a realtor, a letter poking out from under my welcome mat.

Enough. My house is not your advertising medium.

If bedecking my house with flyers generates profits for you, my inner direct marketer wants to say, “More power to you.” But every time it tries to say so, my inner homeowner slaps it into silence.

Double standard? Quite possibly. But the fact remains that if I wanted my house to look as it did this morning, I’d have specified flyers instead of stucco for the exterior finish. Is marriage mail that prohibitive? Is it any less effective?

While you’re at it, quit sticking things on my windshield when I’m at the mall.

Feel free to click COMMENT and speak up. I’m listening.

Steve Cuno

 


Comments

Lee
10/09/2009 06:59

What the heck is "marriage mail"?

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Steve Cuno
10/09/2009 08:03

Marriage mail — a program that combines materials from disparate marketers into a single, mailed package, e.g., MoneyMailer, ValPak, Carol Wright, Advo Systems.

Reply
Drake Christensen
03/15/2010 15:14

My old roomie had a good suggestion that I implemented. I put a small trash can outside my front door with a sign that says, "Please place all ads and door hangers in the convenient receptacle. Thank you!" with an arrow pointing down to the trash can.

http://www.mightydrake.com/Pics/DoorHangers.jpg

I think it works. The volume of stuff on my door dropped quite a bit.

I did get a nastygram from the city, after it had been out there for about five years. I guess it violates some ordinance on uncovered trash containers in the yard. I just removed it for a coupla months and then replaced it with a dark one that blends in with the house :-p

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