Today I stepped out my front door to find a dentist’s flyer wedged in the jamb, a pizza flyer taped to the railing by the front steps, a flower shop flyer hanging from the doorknob and, from a realtor, a letter poking out from under my welcome mat.
Enough. My house is not your advertising medium.
If bedecking my house with flyers generates profits for you, my inner direct marketer wants to say, “More power to you.” But every time it tries to say so, my inner homeowner slaps it into silence.
Double standard? Quite possibly. But the fact remains that if I wanted my house to look as it did this morning, I’d have specified flyers instead of stucco for the exterior finish. Is marriage mail that prohibitive? Is it any less effective?
While you’re at it, quit sticking things on my windshield when I’m at the mall.
Feel free to click COMMENT and speak up. I’m listening.
Steve Cuno
Enough. My house is not your advertising medium.
If bedecking my house with flyers generates profits for you, my inner direct marketer wants to say, “More power to you.” But every time it tries to say so, my inner homeowner slaps it into silence.
Double standard? Quite possibly. But the fact remains that if I wanted my house to look as it did this morning, I’d have specified flyers instead of stucco for the exterior finish. Is marriage mail that prohibitive? Is it any less effective?
While you’re at it, quit sticking things on my windshield when I’m at the mall.
Feel free to click COMMENT and speak up. I’m listening.
Steve Cuno
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