I just received a call from one of myriad Yellow Pages publishers. The rep wanted to verify that I had received my book. “If you mean,” I said, “the book that showed up on my front step two days ago which I carried and dropped, unopened, into the recycle bin, yes.”
The caller said, “Excellent. If you have any questions or would like to request more copies for your recycle bin, please call this number…”
He gets points for having a sense of humor. But if you happen to be an advertiser, think what this tells you about the distribution data your publisher uses to charge you an exorbitant rate.