Wherein I admit to indulging my inner brat
I don’t mind B2B telemarketers, provided they don’t pretend not to be selling anything, and they answer direct questions with direct answers.
This morning’s caller said his company provides capital to small business owners like me. Did my company need any cash?
“Depends,” I said. “Will I have to pay it back?”
Pause. “Um,” articulated the caller, “our company provides much-needed capital to small business owners such as yourself. Could your company benefit from having more cash?”
“Will I have to pay it back?”
Pause. “Our company…”
“Yes or no. If you give me money, will I have to pay it back?”
“We’re a lender … um ... an alternative lender …”
Not wanting to borrow any alternatives and having tired of the game, I wrapped things up. Politely, believe it or not.
—Steve Cuno