Apple, Jobless
An iconic leader is the marketer’s blessing and curse. One need look no further than the positive effect on Apple sales and stock when Steve Jobs was a known, active participant … and the negative effect when he was ousted, became seriously ill or, most recently, announced his resignation.
Jobs left his mark on more than the computer world. Deeply involved in Apple’s marketing, he leaves a legacy in the ad world as well. For a delightful retrospective on Apple advertising, click here.
I must admit that I question the continued celebration of “1984.” What on earth makes it “…possibly [the] best overall spot”? Sure, it shines from a cinematic and allegorical standpoint. But from a substance and persuasiveness standpoint, I rank the “I’m a PC - I’m a Mac” campaign much, much higher.
—Steve Cuno
An iconic leader is the marketer’s blessing and curse. One need look no further than the positive effect on Apple sales and stock when Steve Jobs was a known, active participant … and the negative effect when he was ousted, became seriously ill or, most recently, announced his resignation.
Jobs left his mark on more than the computer world. Deeply involved in Apple’s marketing, he leaves a legacy in the ad world as well. For a delightful retrospective on Apple advertising, click here.
I must admit that I question the continued celebration of “1984.” What on earth makes it “…possibly [the] best overall spot”? Sure, it shines from a cinematic and allegorical standpoint. But from a substance and persuasiveness standpoint, I rank the “I’m a PC - I’m a Mac” campaign much, much higher.
—Steve Cuno
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