Each day, the American Advertising Federation blasts out a marketing news brief. Here, for your interest, are their most-clicked headlines for April, in order by volume of clicks. I find it interesting that the Kardashians and Lady Gaga figured into the top 10. Sure, they’re brands, but they hardly rank with Kraft or Detroit automakers. Just goes to show that marketers, like anyone else, are normal people too.
- Kraft preps $20 million Lunchables campaign
- Retailing the Kardashian brand
- Agency is charged with making Cheerwine a household name
- Green takes backseat to pricing
- Will Lady Gaga get into gaming?
- Report: PepsiCo plans global approach to procurement
- Marvel’s mini-Thor taps appeal of VW’s Little Darth Vader
- Old Spice puts a new pitchman through his paces
- Ad shops look to reinvent Detroit
- Chrysler’s new “Imported from Detroit” ads spotlight 300 series