A reader recently chided me for failing to report new RESPONSE Agency clients in this blog. Indeed, I have been remiss. To make amends, here are two recent additions:
• The RESPONSE Agency just completed creation of the “Make Your Tax Refund Even B-I-G-G-E-R Sale” for Shaw Floors. What an honor for us! Shaw is nation’s largest manufacturer and marketer of flooring — carpet, tile, wood, the works. Moreover, their commitment to good business ethics and environmental responsibility sets them apart. The campaign comprises newspaper ads, direct mail and inserts. Watch for it nationwide.
• I am delighted to announce that, just yesterday, the Southern Utah Wilderness Alliance (SUWA) appointed the RESPONSE Agency to create fundraising direct mail. My associate Joe Szymanski and I wholly endorse SUWA’s mission. Moreover, I love this kind of work. To me, selling a cause — as opposed to a tangible product — is the direct marketer’s ultimate challenge. Every fundraising effort we have created save one has succeeded. (Yes, “save one.” No one is invincible.) We looking forward to succeeding for SUWA.
I shall try to do a better job of keeping you informed as new clients come on board.