There’s interesting news about something that just happened in Australia, and needs to happen all over the globe. The makers of the ridiculous plastic “Power Balance” bracelet, which is selling by the millions everywhere, have been forced to publish a comprehensive statement from which we extract:
“In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility. We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974.”
What follows is an agreement to give any purchaser a full and complete refund! So what’s holding the US government from enforcing the law against this totally fake, quack, useless device?
We just can’t do it, folks. It takes so long to get any action from federal and state agencies here, and it’s so expensive, that the swindlers make a fortune before they’re forced to shut down, or they do it voluntarily after they have enough money from their naïve victims.
To read this and other important posts on the James Randi Educational Foundation website (including the occasional contribution by Steve Cuno), click here.