He had told a prospective client that his firm was adept at brand strategy and identity. But to drive sales, he told them, they needed someone like the RESPONSE Agency.
At the risk of cattiness — for I appreciated the plug — I can’t help wondering: why on earth would anyone hire a branding firm that doesn’t know how to drive sales? That’s like buying a car that looks great in your driveway but can’t actually take you anywhere.
—Steve Cuno