I run into this in the real world all the time.
When I taught seminars for the Direct Marketing Association, I would challenge attendees to come up with a solid marketing objective. Mind you, these were seasoned pros. Yet you’d have been amazed at the amount of
With pros like that, no wonder everyone claims to be able to do marketing.
I suppose that, were I smart, I’d settle for their soft objectives. That way, I could make everything my shop cranked out look like a success.