Funny. Because it’s real.
I run into this in the real world all the time.
When I taught seminars for the Direct Marketing Association, I would challenge attendees to come up with a solid marketing objective. Mind you, these were seasoned pros. Yet you’d have been amazed at the amount of
I run into this in the real world all the time.
When I taught seminars for the Direct Marketing Association, I would challenge attendees to come up with a solid marketing objective. Mind you, these were seasoned pros. Yet you’d have been amazed at the amount of
cajoling it took to get them past namby-pamby answers like the ones in this gem from Adobe TV. Very often the same is true when I ask clients for objectives.
With pros like that, no wonder everyone claims to be able to do marketing.
I suppose that, were I smart, I’d settle for their soft objectives. That way, I could make everything my shop cranked out look like a success.
—Steve Cuno
With pros like that, no wonder everyone claims to be able to do marketing.
I suppose that, were I smart, I’d settle for their soft objectives. That way, I could make everything my shop cranked out look like a success.
—Steve Cuno
RSS Feed
