sales if you wish, but your ire is misplaced
If sufficient numbers didn’t vote for early Christmas sales with their wallets, marketers would drop them like a rock. Marketing pushes and influences, but “to buy or not to buy” ultimately rests in the hands of consumers. Like any good ad person, I know a lot about human behavior in the marketplace. But I haven’t a clue how to make you act against your will.
—Steve Cuno