So if you have erectile dysfunction and you’ve been guzzling pomegranate juice, I hope you at least liked the taste of the stuff.
Not that slapped wrists deter the determined. POM Wonderful is back with a campaign hinting that the stuff is an aphrodisiac. Does pomegranate juice truly enhance sex life? An unbiased source, namely, POM Wonderful’s billionaire owner Lynda Resnick, said, “I certainly believe it does.” There. What more do you need?
Though it’s impossible to regulate away every flimflam product, I hope government remains vigilant. Meanwhile, consumers need to inform themselves. Curious about an advertised medical claim? The science-based medicine feature of the Skepdoc blog, writtten by Harriet Hall, M.D., is a great starting point.
An informed public is the surest weapon against flimflammery.