That’s a lotta breadsticks -- For the first time ever, Pizza Hut will run one — only one — 30-second commercial in the Super Bowl. In the past, Pizza Hut has run spots near but never during the event. The time slot will cost about $3,000,000.00, or $100,000.00 per second. I don’t know the average Pizza Hut order or margin, but I can tell you that one of our fast-food clients would need about 1,000,000 additional orders to reach break-even, not counting the cost of making the commercial in the first place.
Hoarding for fun and profit -- You never know when a product will take off as a must-have collectible à la Cabbage Patch and Beanie Babies in the past. Two likely contenders for this year are Squinkies and Zoobies. Such frenzies are brought to you by the hoarding instinct, which is as alive and well in adults as well as children. What drives it? Bruce Hood deals with the subject in his delightful book Supersense: Why We Believe in the Unbelievable.
The united states of P&G -- This just in from Advertising Age: “Procter & Gamble announced a new global strategy for introducing and marketing products that centralizes marketing efforts regionally, rather than through company directors. Under the plan, smaller P&G brands will be able to leverage company marketing assets, and there could also be some shift in agency assignments.”
Giving common sense for Christmas -- Amid science education cutbacks in public schools, the JFEF in the Classroom program offers hope. At no charge, the program provides training in scientific thinking, and in exposing fraud, to grades K-12. You can support this effort with a tax-deductible contribution to the Season of Reason campaign.
—Steve Cuno
Hoarding for fun and profit -- You never know when a product will take off as a must-have collectible à la Cabbage Patch and Beanie Babies in the past. Two likely contenders for this year are Squinkies and Zoobies. Such frenzies are brought to you by the hoarding instinct, which is as alive and well in adults as well as children. What drives it? Bruce Hood deals with the subject in his delightful book Supersense: Why We Believe in the Unbelievable.
The united states of P&G -- This just in from Advertising Age: “Procter & Gamble announced a new global strategy for introducing and marketing products that centralizes marketing efforts regionally, rather than through company directors. Under the plan, smaller P&G brands will be able to leverage company marketing assets, and there could also be some shift in agency assignments.”
Giving common sense for Christmas -- Amid science education cutbacks in public schools, the JFEF in the Classroom program offers hope. At no charge, the program provides training in scientific thinking, and in exposing fraud, to grades K-12. You can support this effort with a tax-deductible contribution to the Season of Reason campaign.
—Steve Cuno
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