The Florida Restaurant and Lodging Association has launched a national radio effort to reassure potential visitors that its beaches remain unaffected by the oil spill in the Gulf of Mexico. The campaign, which also includes a full-page ad in USA TODAY, features the message that "our coast is clean and our beaches are open.”
I see the need for the campaign. It makes sense for Florida to reassure, retain and attract would-be visitors.
But I hope the strategy doesn’t blow up PR-wise. It would be all too easy to accuse Florida of trying to capitalize on Louisiana’s tragedy. I make no such accusation; yet, as one who just plain loves New Orleans, even I can't help a purely emotional reaction, where I wince at the campaign just a little.