aren’t about marketing
Author, investigator and friend Brian Dunning just released the fourth book in his must-have Skeptoid series. Not only can you order it here, you should.
It’s not a marketing book. Except, yeah, it’s very much a marketing book. Consider Chapter 31, “Some new logical fallacies.” Marketers fall prey to logical fallacies as much as anyone else. The result is usually a costly yet avoidable marketing mistake. Or Chapter 1, which is about network marketing. Or the chapters about highly marketed products and services such as martial arts, simulated-barefoot shoes, disease prevention, therapeutic touch, the Mozart Effect, gluten-free diets, and more.
The rest of the book, besides being fun and entertaining, is a study in clear-headed, evidence-based thinking. We can all use the refresher. Each of the 50 illuminating chapters is just the right length and fully satisfying— what John D. McDonald once referred to as a “snack.”
The ebook is a steal at $5. Hardback and paperback editions, also reasonably priced, are available, too. Please have a look by clicking here now.