Gobbledegook isn’t marketing
In her delightful piece in the new edition of Today’s Target Marketing, Carolyn Goodwin reports being told this upon asking a fellow what his company did:
“We provide robust, enterprise-wide solutions to decision-makers at multi-location facilities across a broad set of vertical industries that are facing an overarching set of business challenges.”
Perhaps you can appreciate her tactful response:
I couldn't help myself—I broke out laughing before he finished the sentence.
I recommend reading the rest of Goodwin’s short piece. Besides, it’s the only way you’ll find out what happened when, after some back-and-forth, Goodwin finally said, “Pretend I'm a 5th Grader and your child has brought you to class on Career Day. Now, tell me what you do.” Read Goodwin’s short piece by clicking here now.