From The Washington Post:
Ubiquitous ‘tiny belly’ online ad
part of scheme, government says
By Paul Farhi, Published: July 6It might be the ad that ate the Internet.
“‘1 Tip for a Tiny Belly’ reads the headline, rendered in what appears to be hand-lettered type and positioned above a crudely animated drawing of a woman’s bare midriff. Try as you might to concentrate on something else, the midriff distracts your eye by shrinking and reinflating — flabby to svelte, svelte to flabby...
“The innocent-seeming ‘1 Tip’ ad is actually the tip of something much larger: a vast array of diet and weight-loss companies hawking everything from pills made from African mangoes to potions made from exotic acai berries. Federal officials have alleged that the companies behind the ads make inflated claims about their products and use deceptive means to market them.
“The take so far: at least $1 billion and counting...” Read the rest of the article in The Washington Post by clicking here now.