“Really?” he teased. “How long do I need to listen before I’m more affluent?”
—Steve Cuno
When I was the advertising manager for a hospital holding company, I scheduled a radio spot to run on three stations. A guy from our research department asked why I had selected those three. I should have said, “Because their listening audience ranks above-average in affluence.” Instead, my answer came out this way: “Their listeners tend to be more affluent than the average.”
“Really?” he teased. “How long do I need to listen before I’m more affluent?” —Steve Cuno
3 Comments
towr
9/1/2010 11:03:30 pm
I don't get it.
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Steve Cuno
9/2/2010 02:12:35 am
Let’s try it with another statistic. Knowing, as I do, that 79 percent of book sales are to women, suppose I had said, “People who buy books tend to be female.” My friend, who happened to be male, might have replied, “Really? How many books do I have to buy before I become a woman?”—Steve Cuno
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towr
9/5/2010 02:36:31 am
It's all a bit confusing to be honest. I understand the mistaking-correlation-for-causality joke, but I don't see how it is a problem of phrasing it as "X tends to be Y".
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