Look for QR codes on the front of Purina ONE dry cat food packages. For each person who scans the code, Purina ONE will donate a buck, up to $30,000, to feed shelter pets. You might also visit the Purina One Facebook page and take the “Bowl By Bowl” quiz. The quiz explodes myths about alleged dangers of adopting shelter pets; and for every completed quiz, Purina ONE will donate a bowl of food to a needy shelter (name one that isn’t).
Note to cynics: Yeah, yeah, it’s a marketing ploy, and the donations may be a drop in the Purina ONE bucket. So? No one is making them do this. They could as well keep their $30,000 and sell those bowls of food. But this way, hungry animals get fed, and more shelter pets get homes. I call this a non-zero sum promotion. Good for Purina One, and good for the animals. It’s the kind of marketing we can praise for a change.