3 ways “worst” made
Reason 2. Morbid curiosity. I just had to see this bad sales letter.
Reason 3: Sheer terror. What really pushed me over the edge was the alarmed voice in the back of my head that kept screaming, “You’d better click through right now and make sure that this ‘worst’ sales letter isn’t something you wrote.”
Whew. It isn’t. So if the subject line also hooked you, it’s fine with me if you read the article.