MTV’s new show “Skins” is in trouble. Consumers are raising a ruckus about the show’s portrayal of casual teen sex. Thus advertisers are bailing due to fear of losing consumers. Bailers so far include Taco Bell, Wrigley, GM and H&R Block.
Did you catch that? At the foundation of “Skins” losing ad revenues is consumers. If ad revenues continue dropping, the show will go off the air.
In a market-driven economy, the persistence of programming that you may find objectionable tells you more about what your fellow humans consume than about a supposed agenda that Hollywood is trying to push. Do you really think Jerry Springer remains on the air because some entertainment mogul wants to expose us to trashy people parading their dysfunction? Nope. Somewhere, lots of people — who buy things — are gobbling it up.
—Steve Cuno
Did you catch that? At the foundation of “Skins” losing ad revenues is consumers. If ad revenues continue dropping, the show will go off the air.
In a market-driven economy, the persistence of programming that you may find objectionable tells you more about what your fellow humans consume than about a supposed agenda that Hollywood is trying to push. Do you really think Jerry Springer remains on the air because some entertainment mogul wants to expose us to trashy people parading their dysfunction? Nope. Somewhere, lots of people — who buy things — are gobbling it up.
—Steve Cuno
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