Not the best time for dark humor
To be clear, I am not offended by the ad pictured here. I am as given to dark humor as the next person. Perhaps even more so.
Take, for instance, the time I was checking out care facilities for my now late mom. In hopes of getting a more realistic picture, I tended to show up late at night, when visitors were less likely to be expected. Pulling into one facility’s parking lot, I saw workers wheeling out a gurney with a body on it. “Well,” I said to my friend who had come along for the ride, “they have a vacancy.”
But if you’re in the bereavement business, I recommend against humorous or would-be clever advertising of any sort. You don’t want to be overly schmaltzy, either. The best bet is to be straightforward.